Fried Kool-Aid: Abomination or Innovation?

Written by Jillian Ashley Blair Ivey. Posted in Featured, Trends, Video

Tagged: , , , , , , , , ,

Published on June 22, 2011 with No Comments


There’s a lot to love about the Alexa Toolbar. It tells me where KeyPulp ranks amongst all Alexa users (not high enough—get on that, readers!); provides me with popular news stories throughout the day; and periodically piques my interest with “hot,” often non sequitur, search terms. Clearly, when one of those search terms was “fried Kool-Aid,” I had to investigate.

Dear lord.

While “fried Kool-Aid” isn’t actually a literal name for the comestible in question (it’s actually more like a doughnut hole flavored with cherry-flavored soft drink powder), it’s descriptive enough, giving you a good idea of what to expect when you take a bite. That’s all well and good, but I’m left with one big question: why?

Why, when over thirty percent of Americans surveyed in 2007-2008 are obese, when a third of children and teens in the U.S. are overweight or obese, when the United States comes in 13th in heart disease-related deaths worldwide, would anyone think that fried Kool-Aid is a good idea?

I grew up in a Southern state. I have a deep respect for and love of fried chicken and other soul food classics that require boiling oil. But I’m also pretty good at moderating my intake of anything that’s been near a deep fryer.  If I’m going to consume that much trans-fat in one sitting, the food had better be worth it. And the recent spate of epicurean carnival oddities—fried Twinkies, Oreos, Snickers Bars, and the like—doesn’t seem like they possibly could be. Instead, these foods read like a stoner’s recipe for a heart attack.

Anyway, not only is the latest addition to the fried pantheon unhealthy, it’s also unoriginal. Flavoring doughnuts with soft drink powder isn’t anything new. Portland’s Voodoo Doughnuts has been doing it for years.

About Jillian Ashley Blair Ivey

Jillian Ashley Blair Ivey is one person with four names. There's a story behind that, but she won't bore you with it. Just call her Jill. Jill is one of KeyPulp's five founding editors. She works in marketing and communications by day and attends graduate school by night. She fully intends to make this bio more interesting after KeyPulp's beta phase is over. | 

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