The printing press is old technology. It’s been in use ever since the 15th century, utilizing reusable, movable type blocks made from wood, metal, and other materials to literally “press” ink into paper. The result of this method was—and still is—crisp indentations or letters, numbers, and illustrations.
Today the use of the printing press is far more limited in scope. Laser, offset, inkjet, and even 3-D printers are faster, cheaper … better? Well, no. Letterpress may be the most aged of the bunch, but the technique stands the test of time. It is (arguably) still the most beautiful way to lay ink into paper, and thus has become an extremely popular way to do-up business cards, wedding invitations, and thank you notes. It can also be extremely environmentally friendly, with many small shops now using solar or wind energy and premium recycled paper products.
The thing is, because letterpress has evolved into a near art form, these type of prints are very expensive. Nobody actually needs them, it’s purely a desire to be as awesome as possible that drives the purchase of letterpress goods. Letterpress business cards can be an indicator of a professional elite, or a creative stand-out. Prospective brides and grooms chose pressed invites because of their elegance, their artistic value, custom nature, and their flat-out fanciness.
You could go ahead and check out The Pressroom & Company, or Briar Press to discover one of these amazing printing artists, or you could browse through the portfolio pages of my internet favorites. But if you’re not yet convinced you want (want, not need) some letterpress in your life—the proof is in the pictures. After all, who wouldn’t want to receive one of these?